Marketing Digest: AI leaks from TikTok and IG

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here’s what we have from this week;

PICKS

1. TikTok and Instagram taking on AI in their own manner. TikTok is experimenting with AI-generated influencers that brands can use to advertise whereas Instagram is working on Creator AI, which allows fans to chat with AI versions of influencers.

2. Multi-Bot Chat on Poe. Poe released a new feature that allows you to use different AI bots in a single thread. You can also combine custom bots on Poe in a single workflow. For example: brainstorm with a web-search bot and then write with a Cluade 3 Opus bot. 🍿Our Summary (also below)

3. We published a free course: Learn how to use ChatGPT. It’s got 6 lessons on what ChatGPT is, how to prompt it effectively, dozens of examples and advanced tips. Check it out or send it to your colleague who you wish would start using AI.

4. Will Naval’s new social media app, Airchat, train AI models on your voice? Naval answered in three parts: 1) No for voice cloning, 2) Yes for improving transcription, and 3) No on selling this data to other AI companies as well.

TOP TOOLS

• FameFlow - Legally use celebrities in AI-generated ads.

• Strut - The complete writing workspace supported with AI.

• Captions for web - Video editing made simple, right from your browser.

• Autorepurpose AI - Turn your YouTube videos into text content for Twitter, LinkedIn, Newsletter etc.

• Interview with AI - Mock interviews with AI to get your dream job.

• Flim - Find the perfect image to express your ideas.

• Optimizer AI - Sounds for creators, game developers, artists, video makers.

View more →

NEWS

• Inside an agency’s AI pitch to brands.

• LinkedIn testing Premium Company Page subscription with AI-assisted content creation.

• Google Cloud releases 6 short courses on how to use Gemini in Google Workspace.

• AI startup Tome lays off 20% of its staff.

• ‘Beginning to be the practical’: GE global CMO Linda Boff on the evolution of AI in marketing.

• How L’Oreal is tapping generative AI to transform its marketing.

• Embracing Generative AI with Slaesforce’s Wendy Walker - The new frontier for B2B marketing.

• IBM's marketing chief explains how the company is harnessing AI to boost productivity.

• The sixth annual Forbes AI 50 list is now live (in partnership with Sequoia).

• Meta is testing an AI-powered search bar on Instagram.

View more →

QUICK BITES

Remember Poe? The AI chatbot by Quora’s CEO Adam D’Angleo. It announced a new feature where you can chat with multiple AI bots in a single chat thread.

What is going on here?

Multi-bot chat is now live on Poe along with a new logo.

What does this mean?

Poe released a new feature that allows you to use different AI models in a single thread. Insanely useful for comparing outputs from different models. You can combine this with your bots on Poe for complex workflows as well.

Think this: You start brainstorming an idea with a Claude 3 Opus-based bot, then code using GPT-4-Turbo and go back to another bot that’s specific for writing documentation.

Why should I care?

I’ve been trying Poe (again) recently and this feature may get me a regular user 👀 . I often switch up ChatGPT and Opus for different tasks and find myself comparing results often so doing it in Poe is going to be great.

It is also a nicer UI than most apps that offer multiple models in a single app. I also have a few bots built on Poe that I can chain together in a workflow. If you’re a regular Poe user, let me know.

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