Marketing Digest: AI tutorials for marketing

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here’s what we have today;

PICKS

1. BIG NEWS from us. Ben’s Bites is now your place to learn how to use AI. Previously I founded Makerpad, a no-code education site and now I’m focusing on Ben’s Bites 2.0 - Tutorials to make AI simple.

   It’s a one-time fee (for early-bird access), and it includes all tutorials, plus the case studies we’ve been doing for Ben’s Bites Pro (and future ones). We’ve started with several beginner-level tutorials, we’ll be adding more every week, plus advanced ones soon. Check out the ones for marketing here.

2. Open AI gave Sora access to select artists and let them create short movies and videos. The goal is to say “Hey, Sora will be a tool in the creative process.” OpenAI really wants Hollywood to use Sora. COO Brad Lightcap has been scheduling meetings in LA and CEO Sam Altman made some rounds during the Oscars.

3. There are two sides to how Marketing teams are interacting with AI. Some agencies are using AI interns to help their staff and on the other hand, some brands are banning AI use in their contracts when hiring agencies.

TOP TOOLS

• Genstudio by Adobe - Create on-brand content with generative AI.

• Airtable AI - Build LLM-powered workflows in Airtable.

• Zapier Chatbots - Scale your business with AI chatbots.

• Personno.nl - Product research without users (using AI respondents).

• Adsby - Create perfect search ads effortlessly with AI.

• Lutra - Create AI workflows just from English instructions.

• Creatie - Stunning designs for creatives in minutes.

• Butternut 1.0 - Build a stunning multi-page website in seconds.

• Landing Page Creator from Hubspot - Generate landing pages for your next marketing campaign. [GPT]

View more →

NEWS

• Assessing the impact of AI-driven web browsing on SEO and marketing.

• How to stand out in an ocean of AI content.

• How media agencies are shifting toward generative AI content in influencer marketing.

• How generative AI is revolutionizing the content supply chain.

• How OkCupid’s marketing and communications team uses generative AI.

• BBC is making AI plans and talking to Big Tech over archives access, but BBC had to stop using AI for ‘Doctor Who’ promotion after complaints.

• Scott Belsky on content creators, creativity, and marketing in the AI landscape.

• A $400 shopping haul and the promise of AI.

• 16 changes in how enterprises are building and buying generative AI.

• Google is testing AI overviews in search without SGE opt-ins too.

View more →