Marketing Digest: Building internal assets

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here’s what we have today;

PICKS

1. New marketing-specific tutorials from us:

   • Using AI for content gap analysis - this setup is actually useful for using AI within Google Sheets for a variety of tasks.

   • Creating a comprehensive brand style guide - skip drawing a blank on what to include, how to format, and visual templates using ChatGPT.

   • Writing press releases for product announcements - use Gemini avoid being boring in your press releases while following the standard guidelines.

2. Voice AI is picking up, and could be the next stage after support chatbots. OpenAI previewed a Voice Engine to create custom voices in a snap. They are not releasing it just yet. Another AI company called Hume AI previewed their chatbot EVI, which can understand emotions in voice and respond with empathy. No wonder teen girls are creating TikToks about ChatGPT’s rizz.

TOP TOOLS

• Living Images - Optimize your images with generative A/B testing.

• Sendspark - Personalise sales videos for every viewer at scale.

• NewOaks AI - Book more appointments using AI-powered SMS.

• Lindy Mobile - AI employees in your pocket.

• Explorer V2 - Find everything humans know about a topic. Try using this tool to build an outline for a topic.

• Sellraze - Turn images into high-quality listings within seconds.

• Astra - An executive assistant in your inbox.

• Jessica by Queue - AI assistant to help you create thought leadership content.

• Tweet AI - Use AI to inspire replies and tweets. Yay or Nay for tools like this?

View more →

NEWS

• Practical applications and limits of generative AI in marketing.

• Copy AI partners with Perplexity to build web search and analysis into its GTM platform.

• 10 crucial skills for success with AI in marketing.

• What is conversational AI? Examples And platforms.

• Adobe hired Shaq to explain how AI marketing works.

• AI dilemma in media agencies: cost savings or revenue shake-up?

• 43% of under 30 adults have used ChatGPT in the US.

• The future of publishing by Interintellect - Exploring how authors are experimenting with new formats and tools (including AI).

• REALM - New research by Apple beats GPT-4 on understanding what’s on your screen and taking relevant actions.

• Biden administration is ordering that every federal agency appoint a "chief AI officer."

• 200+ musicians call AI developers to respect artists’ rights.

• The necessity of a sin - Why treating AI like a person is the future.

• Companies are likely to be liable for statements by their chatbots.

View more →