Marketing Digest: False claims get fined

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here’s what we have today;

PICKS

1. The SEC is punishing false AI marketing aka AI washing. It’s just penalized 2 companies with $400k in total fines for misleading claims about AI in their products.

2. Apple needs some help with the whole generative AI thing. It is in talks with Google to team up and use Google Gemini behind the scenes for upcoming AI features in the iPhone.🍿Our Summary (also below)

3. Some general but exciting AI updates from last week:

   • Stability AI released a model to create 3D videos from single object images.

   • Nvidia launched their new chip series called Blackwell. Add in some microservices and robots as well.

   • Most of Inflection AI’s team moves to Microsoft along with co-founder Mustafa Suleyman.

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• Copy AI - Power your whole go-to-market with AI.

• Wudpecker - Personalized AI notes for your meetings.

• M1 Project - Define and locate your ideal customers with maximum precision.

• AI Article Writer 6.0 - Factually accurate articles with citations, up to 5000 words.

• Journey AI - Convert customer research into journey maps.

• Content Codex - Your brand’s content strategy, enhanced by AI.

• The top 100 gen AI consumer apps by a16z.

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NEWS

• Under Armour’s AI ad campaign makes production companies nervous.

• Amazon is rolling out AI that builds product listings for you.

• Gale debuts a generative AI platform for media-buying.

• Seven guiding principles for integrating AI and marketing.

• Epsilon partners with Comscore for contextual ad program.

• Visa CMO says governance, safety, and risk around Gen AI are challenges for marketers.

• Adobe Firefly repeats the same AI blunders as Google Gemini.

• How Google’s AI search will change marketing strategy.

• What does a Chief AI Officer look like in the marketing world?

• Trying Adobe's latest AI design app and it changes marketing workflows.

• Generative AI is shaking up creator marketing budgets.

View more →

QUICK BITES

It seems like Apple needs some help with the whole generative AI thing. It is in talks with Google to team up and use Google Gemini behind the scenes for upcoming AI features in the iPhone.

What is going on here?

Apple might license Google's Gemini instead of using its own AI models.

What does this mean?

This lines up with what Apple's been promising, Apple has been working on AI features for the iOS 18, claiming it will break new ground in AI this year. But behind the scenes, it seems they're turning to outside help. Bloomberg reports that Apple wants to partner with Google and use its Gemini AI for these promised upgrades. Apple also talked to OpenAI about doing the same.

In the past few weeks, we have seen Apple release neat AI stuff like MLX (framework for running ML models on Apple silicon), Keyframer (an image animation tool) and most recently a family of multimodal LLMs called MM1. But this lookout for a partnership signals that Apple isn’t that ahead in its AI research that it can beat OpenAI or Google. If you can’t beat em, join em, right?

Why should I care?

Apple and Google are no strangers to such partnerships. Google pays billions to be the default search engine on iPhone. It’s time Google got some back. Google’s Gemini is already powering Samsung’s Galaxy AI features launched in January 2024.

Apple’s AI strategy is still nonexistent publicly. This partnership could be a way to scramble up to headlines of AI progress. Or this might be a covert move to offload heavy tasks to Gemini and use Apple’s in-house AI for more on-device features.

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