Marketing Digest: Get AI to work

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here’s what we have today;

PICKS

1. AI in digital marketing by Hubspot - Hubspot has put together a complete guide covering use cases and examples of AI in digital marketing. A handy resources if you want to bring AI into your workflows.

2. Midjourney just announced the support for consistent characters, so you can now create multiple images with the same person across them. Here’s why that matters and how to use it.

3. ICYMI I did a deep dive into Klarna’s AI efforts. Klarna made headlines recently with AI replacing 700 support agents, with the potential of $40M profit gain. I went over what they did, and how it’s impacting jobs, plus a look into their annual report.

ps: I went on my friend Dan Shipper’s podcast and talked about how I use ChatGPT for offloading tasks, building MVPs and much more.

TOP TOOLS

• Outbound - Launch your marketing in minutes, not months.

• Katalist - Visualize your script in seconds.

• Firebender - Automate B2B lead prospecting and find early adopters in seconds.

• Sound Effects on Pika - You can now generate sound effects for videos based on prompts or just visuals.

• Kiosk - AI-powered WhatsApp marketing platform.

• Reporfy - AI-powered reports that look beautiful.

• IdeaApe - AI market research tool that works.

• VoiceFlow - Automate customer support like Klarna.

• Story.com - Produce mini-stories and AI-generated videos up to 60 seconds long.

• Gaxu by SWAI - Your personalized marketing assistant on-demand.

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NEWS

• The biggest AI marketing mistakes and how brands can avoid them.

• APAC marketers lead the way in leveraging AI to create social media content.

• Lunchables Dunkables pits AI against kids’ imaginations.

• IBM is slashing jobs in marketing and communications.

• US President Biden calls upon Congress to ban AI voice impersonation.

• How Canva is approaching B2B customers with AI-powered tools.

• Thomson Reuters has $8B war chest for AI-focused deals.

• Soul Machines and Authentic Brands revealed an AI avatar of Marilyn Monroe at SXSW.

• How Intuit QuickBooks Canada has integrated AI into its processes.

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