Marketing Digest: Jobs to be gone

PLUS: How to choose an AI tool?

Author

Keshav Jindal
February 29, 2024

Hello folks, If you like this marketing digest, consider forwarding to a friend.

Are you that lucky friend? Subscribe here

Here’s what we have this week;

PICKS

  1. Klarna, the "buy now, pay later" giant, dropped an AI assistant earlier this year and the bot handled two-thirds of customer service chats in its first month. That’s 2.3M chats which would’ve needed 700 full-time agents.

  2. Google's got a shiny new AI toy for publishers, and they're paying news outlets to play with it. Why? To get feedback and insights on how these tools can streamline workflows. Google says it is to help publishers and journalists with less cash to splash.🍿Our Summary (also below)

  3. Bloomberry analyzed 5M freelancing jobs from Upwork to see what jobs are being replaced by AI. Writing and customer service got hit the max and social media marketing is in danger zone as well.

ps: This edition is a lil bleak. The goal is not to spread fear but to enable better planning for the future market.

TOP TOOLS

  • Airo by GoDaddy - Get a website that literally writes itself. Logo, website, email and social campaigns, you name it.

  • Klaviyo AI - Create and understand campaigns faster with AI segments, forms, insights and more.

  • Help me write in Chrome - Use Google Gemini to write on any webpage. US only.

  • TypePrompt - AI hooks that make your content impossible to ignore.

  • Longshot - AI platform for all your content needs.

  • Dreamwriter - Design beautiful on-brand content in minutes.

  • Persuva - Craft ads that click and convert.

  • Openmart - Get highly targeted local business leads using AI.

  • Slogan Generator - Summarize your marketing in 1 sentence.

  • Sheet Savvy AI - Use AI to save hours on repetitive tasks in Google Sheets.

  • Agent Studio by Hyperwrite AI - Just show it a task once by doing it yourself, and the AI can repeat it.

NEWS
QUICK BITES

Google's got a shiny new AI toy for publishers, and they're paying news outlets to play with it. Why? To get feedback and insights on how these tools can streamline workflows. Google says it is to help publishers and journalists with less cash to splash.

What is going on here?

Google's testing out AI that helps publishers churn out content fast (like, scary fast). In exchange for feedback, they're bankrolling news outlets to use the tool.

What does this mean?

Here's how it works: The AI gobbles up reports and news articles from all over the place (government websites, other outlets, you name it). Then, it mashes them all up and spits out snappy summaries in news story format.

To keep things accurate, it uses a cheeky colour-coded system to show which bits mirror the original (yellow is spot-on, then blue, then red for the least). Of course, a human editor still needs to fact-check and give it the once-over.

The deal is for news outlets to publish three stories every day with this tool and one marketing campaign every month for a five-figure payday.

Why should I care?

The first thought is that original sources might lose traffic but there’s always another side of the coin. Imagine smaller outlets pumping out news like the big guys—creating a more level ground in news reporting.

Google claims it's not about replacing journalists, just streamlining but we'll see about that. But, there's bound to be debate about the ethics of it all. Scraping content without permission is shady. Where does "AI-assisted" end and "AI-generated" begin?

Hello folks, If you like this marketing digest, consider forwarding to a friend.

Are you that lucky friend? Subscribe here