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Marketing Digest: Lay of the land
PLUS: Building AI first strategy.
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Marketing Digest #9
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There were a lot of fundamental upgrades this week, but we’ve got you with a quick recap:
PICKS
The state of AI models: ChatGPT Plus got an immunity booster and now it can think more logically. Claude Pro ($20/mo) is a bit shy in brains, but better in writing-related tasks. Gemini 1.5 Pro in Google’s AI Studio can understand hours of video and audio (open to developers, but no one’s checking, sign-up and use it).
Intercom is taking a big swing with AI, shifting to an AI-first customer service company. I talked with co-founder and CSO, Des Traynor about their new copilot and how to actually become an AI-first company.
We also released a free course on how to use Claude and check out these new tutorials:
TOP TOOLS
AI songs are charting.
Tunes from Suno are getting stuck into people’s heads.
Udio, a newcomer is aiming for the throne.
Sonauto prides itself on giving more control to creators.
Stable audio 2.0 makes longer tracks but music only.
Potion - Notion-style email builder with AI-powered autocompletion.
Whisper Transcribe - Turn your audio into content.
Metaforms - Typeform’s AI successor. AI forms for feedback, surveys and research.
BoolVideo - Go from a URL to video for your products and blogs.
Package Design - Turn ideas into designs for your product’s packaging.
Branded - Name and brand your idea.
Infinity AI - Type a script, get a video out.
NEWS
AI 100 by CB Insights - The most promising private AI companies worldwide.
The top 100 AI for work - Which AI tools are people using at work in April.
Create once, distribute forever - Book by Ross Simmonds on how to win the content game now.
AI deepfake ads—what brands can learn from GetDirty's influencer experiment.
You can now edit DALLE images inside ChatGPT.
WPP and Google Cloud partner for generative AI-driven marketing.
Google demos a creative AI agent for creating marketing campaigns.
Meta will increase the scope of deepfake labelling starting from May.
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