Marketing Digest: Lay of the land

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There were a lot of fundamental upgrades this week, but we’ve got you with a quick recap:

PICKS

1. The state of AI models: ChatGPT Plus got an immunity booster and now it can think more logically. Claude Pro ($20/mo) is a bit shy in brains, but better in writing-related tasks. Gemini 1.5 Pro in Google’s AI Studio can understand hours of video and audio (open to developers, but no one’s checking, sign-up and use it).

2. Intercom is taking a big swing with AI, shifting to an AI-first customer service company. I talked with co-founder and CSO, Des Traynor about their new copilot and how to actually become an AI-first company.

3. We also released a free course on how to use Claude and check out these new tutorials:

   • how to write effective prompts [FREE]

   • Writing case studies [link]

   • Mastering landing page conversion [link]

   • Creating SOPs for customer support processes [link]

TOP TOOLS

• AI songs are charting. 

  • Tunes from Suno are getting stuck into people’s heads.

  • Udio, a newcomer is aiming for the throne.

  • Sonauto prides itself on giving more control to creators.

  • Stable audio 2.0 makes longer tracks but music only.

• Potion - Notion-style email builder with AI-powered autocompletion.

• Whisper Transcribe - Turn your audio into content.

• Metaforms - Typeform’s AI successor. AI forms for feedback, surveys and research.

• BoolVideo - Go from a URL to video for your products and blogs.

• Package Design - Turn ideas into designs for your product’s packaging.

• Branded - Name and brand your idea.

• Infinity AI - Type a script, get a video out.

View more →

NEWS

• AI 100 by CB Insights - The most promising private AI companies worldwide.

• The top 100 AI for work - Which AI tools are people using at work in April.

• Create once, distribute forever - Book by Ross Simmonds on how to win the content game now.

• AI deepfake ads—what brands can learn from GetDirty's influencer experiment.

• You can now edit DALLE images inside ChatGPT.

• WPP and Google Cloud partner for generative AI-driven marketing.

• Google demos a creative AI agent for creating marketing campaigns.

• Meta will increase the scope of deepfake labelling starting from May.

View more →