- Ben's Bites Marketing
- Posts
- Marketing Digest: Magic words
Marketing Digest: Magic words
PLUS: Meta ad campaigns
Subscribe | Ben’s Bites Pro | Ben’s Bites News
Marketing Digest #001
Hello folks, this is our first marketing-specific weekly digest. Please reply and let us know if you find it useful, and what else should we include.
If you want to read these each week, subscribe here:
here’s what we have this week;
PICKS
Disney's Magic Words - Disney is testing a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series.
Meta spotlights how AI investments are paying off for advertisers. AI has enhanced Meta’s Advantage suite of tools for creating ad campaigns. Meta’s ad business did a total of $38.7B in revenue in Q4 202—a 24% year-over-year increase.
ChatGPT's getting an upgrade... memory! OpenAI is testing ways for it to remember details about you and your past conversations. Another step from OpenAI toward making ChatGPT a genuinely useful, long-term AI assistant.🍿Our Summary (also below)
TOP TOOLS
Soona - AI-powered creative tools built for e-commerce and UGC.
Dittto - Fix your hero copy with an AI trained on top SaaS websites.
LoudFame - Stylize your video with creative AI filters.
Artbox - A library of high-quality visuals for your next project.
Data Analyst by Scandilytics - Connect Google Analytics to ChatGPT for weekly insights.
Capitol AI - AI content that blends storytelling, design & research.
Easy branding - Visually consistent personal branding.
Rizzle - Create amazing videos from blogs, podcasts and topics.
AI Page - Create landing pages with AI.
Synapso - Write compelling marketing content 10X faster.
Video interviews by Outset - Conduct user surveys with video and AI.
AgentHub - Automate any workflow with AI.
Fixkey - AI Grammarly alternative for macOS-power users.
Ava - Hire an AI BDR, to supercharge your pipeline.
Fforward - Copilot for customer interviews.
MagicAds - Create video ads from URLs.
Narrativ AI - A marketplace for advertisers to buy talent likeness.
NEWS
Changing Landscape:
How AI is transforming the business of advertising.
Instapage’s State of AI Marketing report.
300 digital marketers on AI use in marketing.
CMOs struggle to implement AI.
What’s in store for 2024…for AI-driven marketing?
FCC bans unsolicited robocalls with AI voices—will require prior customer consent.
Case studies:
AI is mixing up how liquor brands make and sell their spirits.
How Burger King’s AI-generated Whoppers reflect the brand’s heritage.
How AI showed up in ads during Super Bowl 58.
AI uncovers winning formula for Valentine's Day ads.
Misc:
AI.Fashion raises $3.6M in seed funding.
Sounds Fun is an AI agency by 4 top Vice media marketers—here’s their pitch deck.
How to write with AI - Steven Johnson from Google’s NotebookLM.
QUICK BITES
ChatGPT's getting an upgrade... memory! OpenAI is testing ways to remember details about you and your past conversations. Another step from OpenAI toward making ChatGPT a genuinely useful, long-term AI assistant.
What is going on here?
ChatGPT can now remember what you tell it, to make future chats more personalized and efficient. [currently in limited testing]
What does this mean?
ChatGPT can now learn and adapt based on your chats. That means:
No more repeating yourself. Imagine you own a coffee shop – tell ChatGPT once, and it gets your vibe for social media posts or marketing ideas.
Personalized output. Meeting recaps in your exact style, and lesson plans that fit your schedule.
Basically, we taught ChatGPT to keep a notepad for itself. Every time you share information that might be useful for future reference, it'll (hopefully) add it to the notepad.
It’s a wider version of the custom instructions feature, except that it runs across all of your chats and ChatGPT automatically learns these new instructions. Don’t worry, you also get to control what it remembers and forgets.
Manage and delete specific memories in settings.
Turn the whole memory function off if you choose.
Use Temporary Chats when you don’t want chatGPT to remember stuff.
Custom GPTs will also get the memory feature which will stay separate from your main ChatGPT chats.
Why should I care?
This is a limited test, but it has huge implications. Think of ChatGPT less as a chatbot and more as a work buddy who learns over time. Explaining basics or reformatting stuff is a huge time suck among power users of ChatGPT (especially businesses).
Memory and Temporary Chats are currently available to a limited number of ChatGPT free and Plus users for feedback before a wider release. Once this gets live, you can focus on the big ideas, it'll handle the details.