Marketing Digest: Social Giant to AI Messiah

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here’s what we have today;

PICKS

1. Meta AI is Zuck’s answer to ChatGPT - Zuck’s revealed a new chatbot: meta.ai for free. This intelligent AI assistant is also on all of Meta’s apps—Instagram, Facebook, and WhatsApp. Zuck claims that Meta AI is the most intelligent free chatbot available publically. Meta has also released the models behind Meta AI for developers to use freely.🍿Our summary.

2. Two new marketing tutorials are up on bensbites.com

   • Using AI to analyse social media engagement metrics. [link]

   • Build a GPT to generate new ideas from past content. [link]

TOP TOOLS

• Coke SoundZ - AI-powered instrument that plays uplifting sounds.

• Zapier AI showcase - Get inspired by real AI workflows.

• Wizad - Let AI take care of making posters.

• Sonnet - Your meeting notes and CRM, automated.

• Bestever - A powerful new creative AI suite to make ads.

• Low Difficulty - Get on the first page of Google fast.

• Easy Folders - Organize your ChatGPT and Claude chats in folders.

• Deepgaze - Monitor Reddit in real-time, and find users facing challenges your product can solve.

View more →

NEWS

• What does the AI Marketing Playbook look like?

• Elevating customer insights with generative AI - Interview series by Microsoft.

• Inside WPP’s AI brand hub - How marketers acan experiment and what’s next.

• With the rise of the chief AI officer, it’s time to examine ‘czar’ culture.

• Should you brand shout its AI and marketing plan to the world?

• Snap plans to add watermarks to images created with its AI-powered tools.

• AI writing will feel natural—eventually.

• Webflow acquires Intellimize to add AI-powered webpage personalization.

• HarperCollins and ElevenLabs are partnering to create AI audiobooks for select stories.

View more →

QUICK BITES

There’s a new chatbot in the world folks, and this might beat everyone in terms of distribution. I’m talking about Mark Zuckerberg’s answer to ChatGPT - Meta AI. An intelligent AI assistant that’s now on all of Meta’s apps—Instagram, Facebook, Whatsapp and even on the web as “meta.ai”.

What is going on here?

Zuck claims that Meta AI is the most intelligent free chatbot available publically.

What does this mean?

Meta AI has been there for a while now, but it was hidden under the wraps for most folks. Zuckerberg is now front-running this AI chatbot betting on the upgrade from new Llama 3 models (Read more about them here).

ChatGPT is great but it’s limited by the web app. Zuck’s answer is to put Meta AI everywhere.

• In the search bar of Instagram and Facebook. Search and Meta AI replies.

• In chats on WhatsApp, Instagram, etc. Chat with Meta AI alone or bring it into your messages with your friends or group chats.

• A special website: meta.ai. Compete for serious AI use with ChatGPT and Gemini.

Meta AI is also filled with features that are suitable for social interactions. It generates images almost in real-time, as you’re typing from all these Meta apps and sharing them without leaving your chats. It can also animate still images—no more searching for GIFs I guess.

Meta AI has integrations with Google and Bing that make it able to get real-time data as well unlike other chatbots. Meta has made Meta AI generally available in US and Canada with more countries coming soon.

Why should I care?

We can agree that Mark Zuckerberg imagines how social interactions will evolve years ahead. He’s going all-in on Meta AI with his vision of social apps at the centre of it.

Meta AI can be your “online friend”, a customer support rep for small creators and businesses on Meta apps, and an everpresent buddy in group chats.

Meta AI is rolling out in more countries slowly and I just can’t imagine the impact at Meta’s scale i.e. billions of users. Share anything you find interesting with Meta AI with us on Twitter/X @bentossell or @keshavatearth.

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